Privacy Policy

Last Updated: 15th January 2026

AuroraShift S.L. ("we," "our," or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website aurorashift.world, use our services, or interact with us in any way.

Data Controller Information

AuroraShift S.L. is the data controller responsible for your personal information. Our contact details are:

• Company: AuroraShift S.L.
• Registration Number: B-91827364
• VAT Number: ESB58234179
• Address: Avenida del Puerto 187, 50297 Zaragoza, Aragon, Spain
• Email: privacy@aurorashift.world
• Phone: +34 971 917 209

Information We Collect

The data we collect includes personal information you provide directly to us, information we collect automatically when you use our services, and information we receive from third parties. We collect this data to provide and improve our services, process orders, and communicate with you effectively.

Personal Information You Provide

• Contact information (name, email address, phone number, postal address)
• Account information (username, password, preferences)
• Order and payment information (billing address, payment method details, purchase history)
• Communication data (messages, enquiries, customer service interactions)
• Marketing preferences and consent records

Information We Collect Automatically

• Device information (IP address, browser type, operating system, device identifiers)
• Usage information (pages visited, time spent, click patterns, referral sources)
• Location data (general geographic location based on IP address)
• Cookie and tracking technology data (as described in our Cookie Policy)

How We Use Your Information

We use the personal data we collect for various legitimate business purposes. How we use your information depends on the specific context in which you interact with us and the purposes for which the information was collected.

Primary Uses

• Processing and fulfilling orders, including payment processing and delivery
• Providing customer support and responding to enquiries
• Maintaining and improving our website and services
• Personalising your experience and providing relevant product recommendations
• Communicating with you about orders, account updates, and service announcements
• Conducting business analytics and market research to improve our offerings

Marketing and Advertising

With your consent, we may use your information for marketing purposes, including sending promotional emails, newsletters, and targeted advertisements. We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and deliver personalised content and advertisements. Our use of cookies includes necessary cookies for website functionality, analytics cookies for performance measurement, and marketing cookies for advertising purposes.

For detailed information about our use of cookies, including how to manage your preferences, please refer to our comprehensive Cookie Policy.

Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this policy. We may share your information in the following circumstances:

• With service providers who assist us in operating our business (payment processors, shipping companies, IT service providers)
• With professional advisers (lawyers, accountants, auditors) when necessary for business operations
• To comply with legal obligations, court orders, or regulatory requirements
• To protect our rights, property, or safety, or that of our customers or others
• In connection with a business transfer, merger, or acquisition

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Our specific data retention periods vary depending on the type of information and the purpose for processing.

• Account information: Retained while your account is active and for 7 years after closure for legal compliance
• Order and transaction data: Retained for 7 years for accounting and legal purposes
• Marketing communications: Retained until you withdraw consent or unsubscribe
• Website analytics data: Typically retained for 26 months
• Customer service records: Retained for 3 years for quality assurance and training

Your Rights

Under the General Data Protection Regulation (GDPR) and other applicable privacy laws, you have certain rights regarding your personal information. These rights include:

• Right of Access: You can request information about the personal data we hold about you
• Right to Rectification: You can request correction of inaccurate or incomplete information
• Right to Erasure: You can request deletion of your personal data in certain circumstances
• Right to Restrict Processing: You can request that we limit how we use your information
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format
• Right to Object: You can object to certain types of processing, including direct marketing
• Right to Withdraw Consent: Where processing is based on consent, you can withdraw it at any time

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

As we operate primarily within the European Union, most of your personal data is processed within the EU/EEA. When we transfer data outside the EU/EEA, we ensure appropriate safeguards are in place, such as adequacy decisions, standard contractual clauses, or other approved transfer mechanisms under GDPR.

Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the following information:

You also have the right to lodge a complaint with the Spanish Data Protection Authority (Agencia Española de Protección de Datos) or your local supervisory authority if you believe our processing of your personal data violates applicable law.